Welcome to this first VENTURESeries course of the coming academic year. We look forward to an intensive two-day session that focuses on how new ventures target and penetrate markets, gain and retain customers, and get early market traction. Market Opportunity is peppered with topical coverage and practical applications that deal with the marketing questions and hurdles facing today’s entrepreneur.

Guest entrepreneurs ignite discussion through their own situations and market scenarios. Apart from doing our best to provide stimulating and relevant subject matter, “live case study” will bring us closer together in sharing thoughts and opinions – to have fun and take learning to the next level. Our approach is, yes, entrepreneurial!